“In today’s digital era, brand owners can’t afford to be uptight over who controls the brand. It has to be a collaboration, with the consumers"

A strange concoction of creativity & practicality, Souvik did his B.Sc. in Botany, followed by MBA in International Business; a journey that he has had to explain quite a few times! Driven by curiosity & supported by passion, he is always ready to explore new things. Having spent a major part of his career in creating communication for telecom & technology brands, Souvik gets an instant kick from everything related to gadgets & technology. When he's not working, he can be found painting, reading, travelling, following tech news or experimenting with photography.

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