“Brand is not a logo, packaging or a product but an all-encompassing experience. Brand is what the consumer finally gets and experiences."

Energetic and passionate, Ishita is a B.Com (Hons) graduate from S.R.C.C., an MBA in marketing and strategy from ISB, Hyderabad and a Diploma holder from National Institute of Fashion Technology, Delhi. Ishita started her career as a Management Trainee at Hindustan Unilever in 2005. She spent 5 years in FMCG sales and customer marketing with HUL and Pepsico where she mastered Distribution and Infrastructure Management. She diversified her experience with Hotel Consulting working with top hospitality chains across the globe. Ishita mastered the Fashion retail as a part of the founding team for Western wear brand for women “Cover Story” launched by Futuregroup, where she developed the entire sales force structure, led the retail design, launched 40 stores and headed the pan India sales for the brand. Currently she manages a portfolio of brands across categories at Futurebrands as a part of their brand creation process. Apart from work, having an eye for Aesthetics - be it fashion or homes, keeps Ishita at her best in her free time!

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