Project background

Food in India has always been about balance – in taste, aroma, nature, color, nutrition. While health is a consideration, our focus has been explicitly on taste. And, Indian snacks, is an embodiment of our affair with taste.

While there were products to satisfy a particular taste, Tasty Treat has a range to satiate the entire palette.

Questions posed

• How do you showcase guilt-free indulgence as a virtue?
• How to build an aspirational brand that stands for and celebrates social awkwardness?