Creating India's first online eyewear brand
Consulting
- Brand definition
- Brand strategy and roadmap
- Brand re‐positioning
Creation & Management
- Brand Creation
- Brand Partnerships
Project completed: 2015
From the client
My central ambition was to build Lenskart from the beginning as a viable brand
'When I started working with Futurebrands, my central ambition was to build Lenskart from the beginning as a viable brand, a brand which will answer the question of being a profitable business in it’s foundation phase and not after it’s disproportionate growth on deep discounting'
Peyush BansalCEO/ Founder, Lenskart.com
Questions posed
How to build an e-commerce brand in India, from the beginning as a viable business in a category which is built on deep discounting?
