Building India's biggest ethnic wear brand for women
Consulting
- Brand definition
- Brand strategy and roadmap
- Brand re‐positioning
Creation & Management
- Brand Partnerships
Project completed: 2013
From the client
“I wanted Biba to be the FIRST BRAND THAT APPEARS IN A WOMAN’S MIND when she thinks of buying a kurta”.
MD & CEO, BIBA
Questions posed
There were some fundamental questions we were seeking answer to:
- How does the consumer think?
- How is she reacting to brands?
- How is Biba perceived?
- Where do we want to be in three years?
- A concrete roadmap to get there
